Panin Dai-ichi Life Strengthening Marketing in Medan

New Marketing Point Inauguration in Medan, North Sumatra 10 Oct 2018

MEDAN, OCTOBER 7 2018 - Penetration of life insurance in Indonesia is increasing over time, along with the increasing awareness of the Indonesian people. Based on AAJI data, recorded penetration rates reached 7.1% in the fourth quarter of 2017. For this reason, Panin Dai-ichi Life constantly monitors various regional potentials to develop marketing reach. North Sumatra is one of the provinces that are full of potential. The Central Statistics Agency (BPS) of North Sumatra (North Sumatra) released economic growth in North Sumatra in the first quarter of 2018 or I-2018. When compared to the first quarter of 2017, the growth was 4.73 percent. Seeing this potential, Panin Dai-ichi Life inaugurated point 1 (one) new marketing point in Medan, North Sumatra, namely the general agency agency SHINING STARS (GA SHINING STARS).

Located on Jalan Brigadir Jenderal Katamso Centrium Complex No.70, Medan, North Sumatra, GA SHINING STARS is an office outside the head office ("Marketing Office") of the Marketing Office of Panin Dai-ichi Life that operates independently and is the 8th (eight) in the North Sumatra region. The inauguration ceremony was attended by the management of Panin Dai-ichi Life, Simon Imanto, as Vice President Director accompanied by Koichi Nishiyama, as Vice President Director, Darwin Gunawan as Chief Agency Officer, Ce Harn as Business Development Director and Kelvin Tio, as business partners and owner of GA SHINING STARS.

Simon said "In line with our philosophy by your side, for life, we are committed to attend and assist customers at every stage of our customers' lives. With the official opening of the SHINING STARS agency office, we hope to improve services and better reach the needs of the protection needs of the people of North Sumatra. "

The presence of the increasingly extensive Panin Dai-ichi Life marketing network in North Sumatra is also expected to absorb more workers. This marketing strategy is an effort from Panin Dai-ichi Life to grow the business and awareness of community insurance on an ongoing basis. Currently Panin Dai-ichi Life is supported by nearly 8000 professional marketing personnel in more than 40 marketing points in more than 25 major cities in Indonesia.

From time to time, Panin Dai-ichi Life is also increasingly agile and growing, based on audited financial statements, for the year ended December 31, 2017, Panin Dai-ichi Life has recorded assets of Rp 9.3 trillion, an increase of 1 % compared to the previous year, gross premium of Rp 4.2 trillion, an increase of 17% compared to the same period in the previous year, equity of Rp 5 trillion, an increase of 5% over the previous year, and RBC of 1491% (well above the Government's regulation of 120 %). In addition, Panin Dai-ichi Life also continues to improve its services, including claims services. Throughout 2017, from 1 January 2017 to 31 December 2017, Panin Dai-ichi Life has paid more than 15,000 claims with a value of more than Rp 158 billion, including claims of death, health, and so on.